Publishize Your Way to Success!

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and Learn How to Transform Your Words into Dollars

If you're interested in learning more about how you can publicize your business in print and online, you aren't alone. Many consultants and businesses have discovered that publishing a book or informational Web site is a great way to demonstrate your expertise. With new tools and techniques, publishing is easier than ever before.

Here at Logical Expressions, we have been doing publishing-related work since the early 90s. The Publishize Your Way to Success Podcast is an audio version of our Publishize Newsletter. In the newsletter articles and the podcast we reveal how we have turned our interests and expertise into profitable books, newsletters, and Web sites over the years.

Subscribe to the podcast with one of the links in the side bar, or use this URL with your favorite podcast aggregator or RSS reader:
http://podcast.logicalexpressions.com/publishize/Podcast.xml

To get an idea of the topics we cover, check out the back issues of the Publishize Newsletter. The Publishize Your Way to Success Podcast has the same information, but you can listen to it on your iPod, MP3 player, on your computer, or even in your car during your commute to work.

Useful Information You Can Apply Now

Our audio program (and newsletter) features articles that answer questions like these:

I hate to write. How can I ever come up with a book or articles?
I have too many ideas. How do I decide on a topic for my book?
What is "print on demand" or POD?
How can I get my book into Amazon.com?
Does anyone really make money with Google AdSense?
What is an autoresponder and why do I need one?
What makes a great book cover?
How can I come up with a good title for my book or ebook?
What is article marketing?
I'm terminally busy. How can I make time for writing?
What is a "vanity" or "subsidy" press?
How can I get more people to sign up for my newsletter?

Listen to Our Publishize Episodes

Want to listen to an episode of the Publishize Podcast right now? Here are links to our most recent episodes.

July 16, 2008: Peer Review and Getting Endorsements (MP3, 2.39 MB, Duration 4:14)
Do a peer review and ask for testimonials long before your book is even finished.
July 9, 2008: The Back Cover of Your Book is Important Too (MP3, 2.47 MB, Duration 4:25)
The back cover is an important marketing tool, so you want to choose every word wisely.
July 2, 2008: Navigating the Maze of Technology (MP3, 3.54 MB, Duration 6:25)
When it comes to technology, don't be swayed by hype; figure out what's right for your business.
June 25, 2008: Why Your First Book Won't Be Your Last (MP3, 2.81 MB, Duration 5:20)
Once you write your first book, you'll discover many reasons why you should write more books.
June 18, 2008: To Market Your Book, You Need to Get Out of the Bubble (MP3, 2.77 MB, Duration 4:56)
If you ever want anyone to read your book, you need to get out there and market it.
June 11, 2008: Three Ways to Get Your Books Published (MP3, 2.83 MB, Duration 5:20)
Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books.
June 4, 2008: Getting Set Up as a Publisher with Lightning Source (MP3, 2.71 MB, Duration 4:50)
If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source.
May 28, 2008: How to Beat Killer Procrastination (MP3, 2.44 MB, Duration 4:25)
Procrastination is the enemy of writers and probably the reason most books never see the light of day.
May 21, 2008: Jump Start Your Book with Content You Already Have (MP3, 2.64 MB, Duration 5:00)
Use these tips to find enough content to get a great head start on your book project.
May 14, 2008: Write the Right Book (MP3, 2.65 MB, Duration 5:00)
Write a book that gets you the work and clients that you really want.
April 23, 2008: Evaluating Your Print Options for Your Book Project (MP3, 3.34 MB, Duration 5:06)
Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications.
April 16, 2008: Tips for Thriving in Business During a Recession (MP3, 3.55 MB, Duration 5:26)
A few tips for making sure your business thrives, even when the economy does not.
April 9, 2008: Use the Power of Links to Increase Book Sales (MP3, 3.47 MB, Duration 5:19)
Two simple (and free) things you can do to market your book online right now.
April 2, 2008: What is a CIP and an LCCN? (MP3, 2.88 MB, Duration 4:24)
Along with the ISBN (International Standard Book Number) that is used to identify a book, you'll encounter other acronyms like CIP and LCCN.
March 26, 2008: Anatomy of a Book Layout (MP3, 3.2 MB, Duration 4:53)
As a self-publisher, you should learn a few conventions before you lay out your book.
March 19, 2008: Six Key Elements of a Book Web Site (MP3, 3.4 MB, Duration 5:12)
To market a book online, the first thing you must have is a Web site.
March 12, 2008: Which Tasks Should Self-Publishers Outsource? (MP3, 3.43 MB, Duration 5:12)
Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don't like or aren't good at.
March 5, 2008: Everyone Really Does Judge a Book by Its Cover (MP3, 3.45 MB, Duration 5:14)
Even if you will only be selling your book online, your book cover design needs to make a great impression.
February 27, 2008: The Wonderful World of Print on Demand Book Distribution (MP3, 3.38 MB, Duration 5:07)
Virtually all POD publishers use the same printer so their books can be ordered by bookstores and available on Amazon.
February 20, 2008: How to Select the Right Editor for Your Book Project (MP3, 3.15 MB, Duration 4:44)
You need to understand the various types of editing before you go searching for an editor.
February 13, 2008: How to Come Up with a Great Title for Your Non-Fiction Book (MP3, 3.54 MB, Duration 5:19)
The title is like a headline for your book, so you should take the time to craft it carefully.
February 6, 2008: Recycle Your Book into Multiple Products (MP3, 3.24 MB, Duration 4:53)
Once you have gone through the effort to develop enough knowledge and expertise to actually write a book, think about how you can reuse it.
January 30, 2008: Action Trumps Inaction Every Time (MP3, 3.56 MB, Duration 5:21)
Once you know what you need to do, what is stopping you from actually getting it done?
January 23, 2008: How to Create an Outline for Your Non-fiction Book (MP3, 3.82 MB, Duration 5:43)
An outline is like a roadmap for your book and can help keep you from getting stalled out on the project.
January 16, 2008: What is an ISBN and Why Do I Need One for My Book? (MP3, 4.07 MB, Duration 6:07)
An ISBN or International Standard Book Number is one of the most important numbers you will encounter in book publishing.
January 9, 2008: Write Compelling Copy with Your Customer in Mind (MP3, 3.89 MB, Duration 5:50)
The next time you are feeling intimidated at the prospect of copywriting, try "walking a mile" in your customer's shoes.
January 2, 2008: Dream Big and Change Your Life (MP3, 3.34 MB, Duration 5:02)
If you never have the courage to dream that impossible dream, you certainly can't start taking steps to make it happen.
December 26, 2007: A Few Good Reasons to Self-Publish Your Book (MP3, 3.49 MB, Duration 5:15)
The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher.
December 19, 2007: Be Careful with Your Copyrights (MP3, 3.74 MB, Duration 5:38)
As a writer, it's a good idea to understand what rights you are giving away and which ones you are retaining.
December 12, 2007: Finding and Understanding Your Target Market (MP3, 3.28 MB, Duration 4:58)
When you focus in on one group's particular problems, your Web site and products will resonate with the people in that marketplace.
December 5, 2007: Earn Passive Income with Information Products (MP3, 3.66 MB, Duration 5:30)
Turn your specialized knowledge into information products and reap the benefits for years to come.
November 28, 2007: Cleaning the Closet Is Like Marketing Your Business (MP3, 3.64 MB, Duration 5:26)
The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn't.
November 21, 2007: When You Are Writing, Think About Who is Reading (MP3, 3.24 MB, Duration 4:52)
Before you write a word of your next book or even a short article, think about who will actually read it.
November 14, 2007: Use a "Memory Hook" or "Book Hook" to Be Unforgettable (MP3, 3.34 MB, Duration 5:03)
Add some spark to your marketing message to make your book stand out from the crowd.
November 7, 2007: Getting Started with Google AdSense (MP3, 3.70 MB, Duration 5:33)
Put Google ads on your Web site and earn money from your online writing.
November 7, 2007: Introduction to the Publishize Podcast (MP3, 2.21 MB, Duration 3:19)
Host Susan Daffron explains what Publishizing is and describes the content of this podcast.